We have structured a way for our mortgage broker clients to lure real estate brokers to them, giving the mortgage broker the upper hand. We have turned the tables in favor of the mortgage broker. Mortgage Brokers need sales transactions, not just refi’s.
Since some 12% of all homes in a given market will sell annually, it is a given that proper marketing would put you in touch with many people who want to sell. You can pre-qualify them and hand that lead to the Realtor who is giving you his sales in a
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specific market area.
We’ve taken it to the next level when we are able to look at the homeowner's equity position, income range, age and whether there are children at home, to determine whether or not they would want to move up or down and then show them pictures of homes they could afford to purchase.
Then when you’re ready to take the next step with your new Realtor friends, you can include pictures of their listings on your letters. The letters would be mailed to the people most apt to buy those homes, based on income, equity, etc.
