As a mortgage broker and business owner responsible for your own success, undoubtedly you know that one of the keys to success is tracking your specific results on each marketing campaign that you engage in. You need to know how many calls came in, how many marketing pieces went out, what your conversion rate was from number of pieces to the number of inbound leads - and most importantly you need to know how many close.

Success tracking is about you determining what your return on your investment is per piece that you mail based on each set of criteria that you target. For example, is the campaign that targets small families who have been in the home 2 years, have a FICO between 600 and 680 with a debt to income ratio of 45 to 60% performing better than the campaign that targets families with 2 children, 5 years in the home, A paper credit and a DTI of 25%?

When you have access to information like this - your business truly can and will soar! This is the power that you have when you use U.S. Mortgage Resources because your direct mail campaign comes with a value added, complimentary - members only " eTeleTracking " and " DataFinder " systems.

The eTeleTracking and DataFinder systems save records for every single campaign that you run with U.S. Mortgage Resources. Instantly in an online system you can log in and compare results from each campaign and compare the criteria for each campaign to determine what the difference is and the reason for the different success rates. As you move forward, with the systems tracking the success of each campaign, you develop a finely tuned niche market and a system of direct mail campaigns that produce every mortgage broker's dream - consistent, predictable results regardless of rates!