Jim Kniest, the founder of U.S. Mortgage Resources, has worked as a mortgage broker for 25 years. For the first half of that, he struggled with many marketing concepts. Eventually, he began to develop and apply a direct-mail system that gets a homeowners’ attention, gets them to call him, and increases the chances of closing the deal. He came to realize that the more specific he could be in his marketing letters, the better his response, which resulted in more closed loans. His income skyrocketed!

Once he had a software system that could determine property values in mass, his loan business really began to improve. When he was able to tell a homeowner the value of his home, the maximum available loan amount and available cash out to pay off credit cards or do home improvements, he started to enjoy the increased loan volume he always knew was possible. With a staff of twenty-five and four branch offices, his business continues to grow regardless of interest rate changes. Using the database correctly generates a warm inbound call from qualified homeowners who are interested in not only interest rates, but also, more importantly, cash flow savings.

In 1998, U.S. Mortgage Resources was set up to provide direct mail marketing services exclusively to professional mortgage brokers that have spent years trying to grow their business by duplicating Jim’s model.

Two years ago, U.S. Mortgage Resources started offering exclusive licensing rights to a very select group of existing clients. Recently those original licensees gained the right to license other clients accelerating the growth of the companies direct mail marketing business.

We take great pride in the fact that we continue to service many of our original clients and have helped them enjoy a consistent pipeline of loans, regardless of the market. As a client of U.S. Mortgage Resources, you too could become an exclusive licensee. Call us to see how!